Gun violence in the U.S. is a vicious cycle. The only way to end it is by getting young people to vote out pro-gun politicians. But only 19.9% of young people voted in the 2014 midterms. To change these numbers, March for Our Lives activists launched “Vote For Our Lives.” The campaign featured a music video with a Kesha song, written the day after a mass shooting. The video dramatizes the cycle and urges viewers to #VoteforOurLives. It repeats three times to emphasize the repetition of gun violence, and implies that it could go on forever, if we do nothing. The film launched on MTV and was spread across social media via the artists and activists. 2018 youth voter turnout increased to 31%.
The BTS video is below.
Recognition:
Cannes
Bronze Lion-Entertainment Lions for Music-Excellence in Music Video
Shortlist-Use of Original Composition-Excellence in Music
Shortlist-Entertainment-Talent: Film, Series & Audio
Shortlist-Film-Single-market Campaign
Shortlist-Sustainable Development Goals-Partnership for the Goals
D&AD
Wood Pencil-Sound Design & Use of Music
Shortlist-Direction-Online
Shortlist-Direction-Branded Content & Entertainment-Non Fiction
The One Show
Silver-Moving Image Craft-Use of Music-Original Music
Silver-Health, Wellness & Pharma-Public Relations
Bronze-Health, Wellness & Pharma Film-Health&Wellness
Merit-Branded Entertainment-Music Videos
Merit-Public Relations-Current Event Response
Merit-Design Craft-Art Direction
Finalist-Film-Online Films & Video-Long Form-Single
Shortlist-Cinematography-Single
Clios
Silver-Film Technique-Music-Original
Bronze-Audio-Streaming/Downloadable Content
Bronze-Audio Technique-Music
Bronze-Film Technique-Direction
Bronze-Film Technique-Visual Effects
Shortlist-Direct-Film
Shortlist-Direct-Social Media
Shortlist-Film-Five Minutes and Over
Clio Music Awards
Gold-Social Good-Music Marketing
Silver-Film/Video-Music Videos
Silver-Film/Video Technique-Cinematography
Silver-Film/Video Technique-Direction
Silver-Film/Video Technique-Editing
Silver-Integrated Campaign-Brand and Artist Collaboration
Silver-Use of Music-Five Minutes and Over
Silver-Use of Music-Innovation
Bronze-Film/Video Technique-Visual Effects
Bronze-Partnerships & Collaborations
Bronze-Social Media
Shortlist-Branded Entertainment & Content
Shortlist-Film/Video-Five Minutes and Over
ADC
Bronze-Art Direction - Digital / Motion – Motion – Single
Bronze-Branded Content & Entertainment - TV / Film – Single
Bronze-Craft in Video – Special Effects – Single
Bronze-Design for Good – Advertising – Single
Finalist-Video – Online Video – Single
Webby Awards
Winner-Advertising, Media & PR: Public Service & Activism
Nominee-Advertising, Media & PR: Best Use of Animation or Motion Graphics
Nominee-Advertising, Media & PR: Best Use of Video or Moving Image
London International Award
Bronze-Digital: Public Service/Social Awareness
Finalist-Digital: Animation/Motion Graphics
Finalist: Radio & Audio: Original Music
Finalist: Radio & Audio: Use of Music
Epica Awards
Gold-Branded Content-Music Videos
Bronze-Public Interest-Health & Safety
New York Festivals
Second Prize Award-Public Relations: Best Use-Crisis & Issue Management
Second Prize Award-Film Craft-Best Original Music
Third Prize Award-Public Relations: Best Use-Social/Environmental Good: Brand
Finalist-Artistry & Craft in Advertising: Branded Content/Entertainment-Best Original Music
Finalist-Film Craft-Editing
AICP Post
Shortlist-Motion Graphics VFX
Lürzer's Archive
January 2020 Issue
Creativity Editor’s Pick
Creativity Top 5 (#1)
Creativity Best of 2018 Digital/Integrated/Social Media (#1)
Press:
Teen Vogue
Rolling Stone
MTV
HuffPost
The Hollywood Reporter
Billboard
The Hill
Out
Breitbart
Nylon
Ad Age
Creativity
Adweek