We teamed up with Leonard Fournette to transform his trophy, along with 700 others, into weights for high school athletes. After all, what's next is more important than any relic of the past.
Days before the campaign launch, we posted the Greater than Gold promo on Leonard Fournette and Met-Rx's social feeds.
We then posted Greater than Gold on their feeds and the video was covered by an array of media outlets.
Recognition:
Creativity Editor’s Pick
Press:
Creativity
Sports Illustrated
USA Today
Complex
Yahoo!
Men's Fitness