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Mastercard Pride

True Name
For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true identity. As a result, the card in their pocket can serve as a source of sensitivity, misrepresenting their true identity when shopping and going about daily life. Mastercard addressed this challenge by introducing the True Name™ feature, allowing for chosen names to appear on the front of cards.

Acceptance Street
The riots and the eventual the revolution began for the LGBTQIA+ rights movement began near the Stonewall Inn at the intersection of Christopher and Gay Streets in NYC. For Pride 2019, we partnered with the NYC Commission of Human Rights and created a symbol of acceptance at this historic place.

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Recognition
The One Show
Bronze-Design-Out of Home-Single
Bronze-Design Branding-Corporate Communications
Merit-Experiential & Installations-Brand Installations

Effie Awards
Winner-Engaged Community
Winner-Brand Experience: Live
Winner-Topical Marketing

New York Festivals
Gold-Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based Media
Gold-Financial Advertising-Consumer-Corporate Image
Gold-Financial Advertising-Use of Discipline/Medium-Events
Silver-Financial Advertising-Consumer-Credit Card
Silver-Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-Home
Bronze-Financial Advertising-Use of Discipline/Medium-Public Relations
Bronze-Financial Advertising-Use of Discipline/Medium-Social Media
Merit-Financial Advertising-Consumer-Financial Service Provider

Press
Forbes
Washington Post
CNBC
The New York Times
Fast Company
Time
ABC
Newsweek
CBS
People
Out
Mashable
Independent